A new corporate image for Georges Helfer
With 50 years of expertise in the fruit trade with the overseas territories, Georges Helfer co. is showing its dynamism with a revamped visual identity. From now on, the brand’s look will feature this crown of illustrated fruit, that better reflects its expertise and values.
“The new logo comes just as our company is consolidating the actions carried out over the past five years, which have resulted in a 30% increase in our import volumes, sales and workforce. The company is in a new dynamic that needed to be accompanied by a new graphic identity and new directions in communications. “From now on, the company’s image will associate the fruit and the human even closer – meaning the men and women working all over the world and contributing to the growing of high quality fruits.
“We want to display beautiful products but also the hands marked by the work of the land. Fruits travel a very long journey, with many unexpected stages before they finally reach our plates. » Georges Helfer
A humble but demanding partnership
Business is going well. The growth of the last few years reflects the story of two men: Georges Helfer, founder of the brand, and Olivier Fakhri, who continues to make the company grow in line with its core values. Between them, the synergy is perfect and the handing down is now almost a family affair. “Having joined the company about ten years ago, Olivier has proven himself every day by climbing each step of the ladder one by one. Thanks to the quality of his work, he is well respected by all our staff. It was only natural that he became a shareholder. Today, as Managing Director, he has earned all the legitimacy to shape a brilliant future for himself. He has my full support and the trust of our suppliers. » Georges Helfer
The fruit of our expertise – Our knowledge of fruits
This year 2020 is full of success. It is also marked by a relocation to a more suitable space for the growing import volumes. In addition to the extension carried out a year ago on the Plan-d’Orgon (Cavaillon) site, the Georges Helfer company has succeeded in developing its industrial tool by moving from the outlying warehouse area to the center of the market. Its modern warehouses (latest-generation refrigerators, numerous ripening plants, new packaging equipment, etc.) are located right in the strategic heart of Rungis: “Thanks to our central location, we can now deliver every morning even faster wholesalers and our retail partners. »Olivier Fakhri
